Resources

The playbooks, priced for operators.

The frameworks behind the case studies — a free field guide, self-serve toolkits built from a decade of real engagements, and time with me when you want the shortcut.

MITCH / HOSPITALITY · Field Guide

The Independent Hotel Revenue Leak.

Mitch Johnston · mitchhospitality.com
Free download

Seven places your P&L is leaking.

Where boutique hotels lose money, why nobody notices, and how to check for it yourself in an afternoon. Seven leaks, the math on what each is worth, and a 30-minute self-audit — drawn from the engagements behind 125% direct revenue growth at The Garland and three 2025 openings that ramped above forecast.

Instant PDF · No spam, occasional useful notes for hoteliers · Unsubscribe anytime
Operator toolkits

The working documents, ready to use.

Sanitized versions of the actual frameworks I use in engagements. Instant download, yours forever, built for owner-operators without a revenue team.

Self-audit

The Revenue Leak Self-Audit Kit

The full diagnostic behind my paid snapshot: channel-mix worksheet, direct-funnel scorecard, rate-architecture review, and the fix-list template that turns findings into a plan.

Workbook (XLSX) · Scorecards · Fix-list template
Planning

The Annual Marketing Plan Kit

The plan structure I've run at every property: demand-calendar template, channel budget model, quarterly pacing reviews, and the one-page plan format ownership actually reads.

Plan template · Budget model (XLSX) · Demand calendar
Openings

The Hotel Opening Marketing Playbook

The pre-opening roadmap behind three 2025 openings that ramped above forecast: timeline by month, press strategy, pricing ladder, and the launch checklist from T-minus-180 to day one.

180-day roadmap · Press framework · Launch checklists
Everything

The Full Operator Bundle

All three toolkits together — audit, plan, and opening playbook — for less than the price of a single OTA commission on a good weekend.

Advisory calls

One hour, your hardest question.

Sometimes you don't need a retainer — you need an hour with someone who has already solved your problem at another property. Bring your numbers, your rate card, or your opening plan, and leave with a direction.

60 Minutes with Mitch

Video call · Recording included

Pricing, openings, channel mix, press strategy, events — whatever is keeping you up. You'll get straight answers and a short written recap of what I'd do first.

Book a call — $350
Ready for the done-for-you version?

The Revenue Snapshot finds the leaks for you.

A fixed-fee working review of your channels, rates, direct funnel, and cross-sell lines — ending in a prioritized fix list you can act on the same week.

Start a project