One brand architecture holding five hotels in three states — distinct voices, a shared spine, and investor materials to match.
Casetta grew property by property, and the brand grew with it unevenly. Expansion into New Mexico and New York required an architecture that let each hotel keep its own voice while the portfolio read as one company — to guests, to press, and to investors.
Worked with an agency partner to realign portfolio positioning, then led the rollout across every hotel, guest touchpoint, and digital platform.
Built the messaging architecture that gives each property a distinct voice inside one recognizable company.
Developed scalable content systems so a lean team could feed six properties without diluting quality.
Created the sales and investor decks that carry the brand into ownership and capital conversations.
Partnered with Revenue and Sales on segmentation, pricing, quarterly pacing, and channel mix across the portfolio.
Managed national partnerships including the Curacity program, run at a 3.12% effective commission.
550 stays, $211,285 in revenue at a $278 ADR, $316,531 in media value, and 17.4M+ emails — a 35.6:1 ROI at a 3.12% effective commission rate.
Tell me about your hotel, your market, and what you want to solve. I'll come back with next steps and a suggested path forward.