A lakefront Big Bear relaunch that put a mountain town's new hotel in more than twenty national outlets within three months.
Big Bear read as a ski-cabin market with no recent hotel story worth telling. The renovated Marina Riviera needed a relaunch that repositioned the destination itself — midcentury design, lakeside leisure, and four real seasons — while the hotel ramped from day one.
Delivered brand, pricing, and performance marketing strategy ahead of reopening, tied to pacing targets.
Rebuilt the property's press story through targeted pitching matched to each outlet's beat rather than a blast list.
Hosted writers on property so the design and lakefront told their own story, from robes to rooftops.
Framed Big Bear as a design-forward, all-seasons alternative to Tahoe and Mammoth — a comparison Fodor's went on to publish.
Tell me about your hotel, your market, and what you want to solve. I'll come back with next steps and a suggested path forward.